Logo Design
A collection of logo design projects completed for various clients,
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2022 - Present
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Procreate, Adobe Illustrator
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StayTunedIndia, CS Racing, Madhus, and more…
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Creativity & Aesthetics
My personal logo incorporates my initials in a single-stroke, monogram design.
This logo began life as a scribble in the back of a sketchbook, slowly making its way to Adobe Illustrator, becoming more refined along the way. The simple, bold monogram and varying curve radii are a representation of who I am as a designer.
The Cortiça logo is constructed with repeated quarter-circle ‘macaroni’ shapes referencing the repetition of cork granules in agglomerated cork sheets as used by the products in the collection. The repetition of the three elements to form a triangular shape draws an inverted interpretation of the iconic ‘reduce-reuse-recycle’ green triangle formed by three arrows. Additionally, the three repeated elements each feature a ‘C’ shape as a callout to the Cortiça name
This personal logo done for an off-road enthusiast reflects their adventurous lifestyle. The peaks of the ‘M’ reflecting mountain peaks, and the ‘J’ mimicking a snorkel air intake, both staple sights of off-road adventure.
MJ
CS Racing.
CS Racing is an automotive component manufacturing company based in India. The team at CSR is a group of true-blooded petrolheads and the owner’s vision for the company logo portrays their high-performance focus.
Madhus Body Shop is a specialist facility capable of producing automotive bodywork of a world-class quality. The logo incorporates the Madhus’ group ‘M’ icon and features the silhouette of the iconic Ferrari F50 as an inspiration to the quality that team Madhus strives for.
Madhus Body Shop
Expertise Areas
The logo design process involves a constant loop of doing while reflecting on action to convey a design narrative. On occasion, drawing inspiration from benchmarks in the industry as well.